Archive for the ‘Writing Craft’ Category


  Everyone who has taken a creative writing class has undoubtedly heard the phrase, “write what you know”. Readers are always able to separate the authentic from the roughly postulated or the completely fabricated. Why do you think Stephen King uses writers or English professors as his main protagonist in many of his works? Or that John Grisham uses an up and coming young lawyer as the underdog hero of many of his? Exactly, they wrote what they knew. Now, of course this doesn’t mean that it takes a vampire to write a vampire story or a sociopathic serial killer to write Silence of the Lambs.

                Many of my earlier works were done in such a way, with a male protagonist close to my age       (+ or- about 10 years) and usually going through something that represented a greatly amplified version of something I had experienced myself. This may sound outlandish, considering that I primarily write in the horror genre, but the problems that my characters faced were still human problems and the monster lurking in the shadows often symbolized or mirrored the emotions that the characters and I were feeling. It is easy for a writer to use this type of familiarity to create a level of authenticity in their prose and without authenticity there is no readability.

Now this is not saying that the above mentioned authors always played it safe, in fact I think that Stephen King is one of the bravest and most inspirational writers of our generation (one of my biggest influences to begin work in the horror genre). He has had some main characters that simply were not the warmest or fuzziest; namely, the brutally cold Roland from The Dark Tower Series or the drug-addicted Jamie Morton in his newest novel, Revival. Imagine investing the amount of time that it takes to create a novel or screenplay from scratch just because the power of the story was greater than an aversion to a character or their situation.

I actually pulled “myself” out of one of my more successful screenplays, which focused on a male detective looking into a string of home-invasions that had no ‘normal’ explanation. When the detective was brought together with a female paranormal journalist/rape survivor, I knew that the story was really about her, so I did what any self-respecting writer would do. I threw out what I had on the project already (which is way less painless when using a computer, I just filed it in the ‘old work’ folder as opposed to crumpling it up and burning it) and began writing the story from the journalist’s perspective. Needless to say it was the right choice, the change in perspective MADE the screenplay.

Now horror fans, you may have guessed that this “Write what you know” blog was really just a clever lead into some background and promotion for another one of my screenplays. Tune in next time for some insight into my own writing process and my creative influences for the paranormal thriller, Things Taken.

Every writer has likely asked him or herself what they should write about next. Early writers of modern fiction had a much broader realm of uncharted subject matter and unexplored topics. By contrast, it can seem near impossible to think of a story idea that has not been done before at this point in the world’s literary evolution. It is the writer’s responsibility to both themselves and their readers to tell their story in the most entertaining style while staying true to their own writer’s voice. So let us say that a writer has made the conscious decision to create another novel, screenplay, stage play, short story, poem, etc… Where do they start to look for ideas? And perhaps more importantly, to whom do they strive to appeal?

Several tools are available to aspiring writers, musicians, and filmmakers to give them insight as to what subjects are trending or what the most popular internet search terms are. These tools include the wide spanning Google Analytics ( ) and many blog sites and social media sites also offer a more limited insight into the same trends on their own respective sites. This can be seen in the freshly pressed section of WordPress or the worldwide trend section on Twitter. So should writers feel obligated to appeal to readers by writing a book on “#NOCHILLPHILLIPINES” (whatever that means) or should they be more inclined to indulge their own selfish desires?

Anyone who has had the luxury (or misfortune, depending on the professor) of attending a college level psychology class is likely familiar with Sigmund Freud and his school of thought. Freud theorized that every person was composed of a selfish inner component known as the ‘Id’, a reasonable idea of self known as the ‘ego’, and an ideal sense of self known as the ‘super ego’ that takes societal expectations and things like religion into consideration. The selfishness represented by the Id is a gnawing feeling that many writers have learned to either embrace or to consciously avoid. This constant battle between writing something that is socially relevant and marketable and writing something that they actually want to write can be frustrating for a writer.

In the case of choosing subject matter, an author may want to consider what is popular if they want to sell more copies of their work or be seen as more marketable by the companies to which they pitch to. But one thing that a writer should NEVER do is write something that they are not interested in writing. It troubles me to think of how many would be writers wrote a ‘supernatural romance’ to ride the Twilight coat tails just to try to exploit that segment of the fiction market. Don’t get me wrong here; if they genuinely wanted to write a story in that genre then more power to them. The truth is that the reader will know if the author’s heart was in their work and if it isn’t, the reader will be very reluctant to commit to reading the author’s future work.

With all that being said, I’m off to write my new novel, NOCHILLPHILLIPINES: a Vampire Love Story.

Until next time!

For those of you that have stuck with me, I would like to say THANK YOU! I have been a terrible content provider and I want things to be different. Your parents always said I would not make you happy, but you believed in me, if only for an instant. You may think we are growing apart, but in reality, I am bringing us closer together by working on more content and not… Procastinating.

I understand that you may feel alone and neglected; I understand. Those of you that read my blog will likely understand the power of the muse and the relentlessness of the urge to create. I just finished my NaNoWriMo novel today, and I feel great about it! Sure, it turned out to be three times the length of the November goal, but it got me writing in this medium; for that, I say thank you.

I can’t say that you will be happy if you continue to follow me, but I can say that the probability of your continued happiness will increase at a rate of 94.8%* if you continue to follow me. This percentage will likely increase if you refer your friends to my facebook, twitter, or blog page by an additional 85%*.

* Percentages may vary

* Percentages may be completely fictitious

#thankyou, #writershelpingwriters, #statistics, #kindle, #kindlefree, #freeebook

Most people who make the decision to write creatively do so for the same reason, they feel a need to tell a story. Many clichés have been used to describe such an uncontrollable drive; the first couple that come to mind concern musicians. Who hasn’t heard about a performer that had “music pumping through their veins” or “rhythm in their blood”? I think that writers can often be looked at in the same way and like music the need for storytellers goes WAY back throughout the annals of human history.

Of course, writing tools and techniques came long after the creation of story. Early cultures did not have the ability to record important lessons and enriching stories, so these sacred tales were preserved in the oral tradition, often times spoken by a recognized wise man/woman or shaman around a camp fire. The problem with oral tradition is that like the children’s game of telephone, things change as they pass from one story teller to another.

In a way this same transference occurs when modern writers commit to telling their own stories. Sometimes a writer knows the exact direction they want to go with a story or at least have a few milestones or a finish line that they plan to cross. Other times writers sit down in front of their computer or scribble in their notebooks in hopes that the muse will guide them in the direction that their story needs to go. Both of these techniques are fantastic and without them the world would not be blessed with the enriching power that is story.

The journey a writer must endure to reach the glorious “fade out” or “the end” is always long and is always different. Every story I have written has offered its own challenges, some went quickly and there were some that I thought that I would never complete. Anyone who has read any literature on the craft of writing has certainly heard the phrase “writing is re-writing” and the phrase is very true in most cases. Whether a story is being translated from storyteller to storyteller as it was in ancient times, or simply being transferred from the magic place in a person’s brain (or heart) that story comes from to the page or computer screen, it is inevitable that things get lost in translation or changed altogether.

It is because of this anomaly that re-writing is so important. Re-writing is not simply going through a manuscript or word doc with a red pen or the highlight tool, it is a running analysis on the soul of a story. Sure grammar and spelling are important when re-writing, but one of the most important (and often hardest) things to do is to make sure that every single word either moves story or character forward. The analysis itself may always not be that difficult, but what happens when a beloved scene doesn’t make the cut? It’s got to go and that’s all there is to it. I personally like to keep these “misunderstood children” in a separate writing file and have on more than one occasion found that they fit into another story or constituted one of their very own. So don’t think of cutting scenes as “killing your babies” but more of “finding them the right home.”

Likening the editing process to the creation and retelling of ancient stories may seem like a stretch to some, but both require great insight and fortitude. The soul of a story is a special and unique thing and it is the responsibility of its creator to nurture and protect it. I hope you all have enjoyed this broad look into the heart of the editing process; I plan to get into more of the mechanics of the process in the near future and will have to practice what I preach in the very near future as the draft of my current novel is nearing its conclusion.

Until next time!

So… Here we go again

Posted: December 7, 2014 in Writing Craft

I don’t even know what to say. What a terrible way for a writer to start his first blog in over a year, right? I chose this opening statement not because I have nothing, but because my hiatus is inexcusable (well, almost). I just recently completed an accelerate MBA program and was able to end with an almost perfect 3.97 GPA, unfortunately my writing time had been consumed by statistics, analytics, and other things that were not quite as much fun. As a married man with two wonderful children, you could imagine where all of my “spare” time went when I wasn’t busting my hump at work or making the grade in school.

A few things I wanted to discuss in my “welcome back” blog was some of the truths and misconceptions that can be found in business school myths. It would be an understatement to say that I was an oddball in my MBA program; most of my peers were salty mid-career professionals with undergrad degrees in business, accounting, or marketing. I was the ONLY English major in all of my classes and from what I heard from my teachers, it sounded like they did not see many (or any). One of the most commonly asked questions from teachers and peers was: why would you want an MBA if your dream is to become a writer?

My answer: Because I wanted to be prepared to represent myself in contract negotiations and have the knowledge and the ability to market myself like any other entrepreneur. I used the word entrepreneur after great deliberation; I feel that writing for the promise of monetary reward would detract from the craft itself and have vowed to never write for the money. I write for the same reason that many writers do: I have a story to tell and it is my job to make my prose (or screenplays) interesting enough for people to want to read it.

The response that I got from a few of my instructors was a bit demoralizing.

“Business school is also known as the creativity killer,” they said.

To which I replied, “we will see.”

It turns out that they were right; they did succeed in suppressing all of my passion for creative writing (save for 1 screenplay outline and 30 pages of a novel) for the duration of the 18-month program. I was so burnt out on writing ANYTHING after I completed the 10-30 pages of required writing per week. I was getting worried and thought on more than one occasion that I should have stuck with English and hope to land a teaching or editing job down the road.

Like I mentioned above, I graduated with honors earlier this year. I was eager to prove that the program did not leech all of my creative energy and I was determined to hit the ground running.

Wait a minute…

I graduated October 17th

National Novel Writing Month (NaNoWriMo) is November…

The solution was obvious, I was going to write a goddamned novel in one month! For those of you not familiar with NaNoWriMo, the objective is to produce 50,000 original words in 30 days. This works out to be about 1500 words a day on average, but as we all know, some days are better than others! I stuck pretty close to quota, but I have to admit, I had a few 3000+ word days on the weekends to make up for the weekday short-comings.

So, is the novel done?

No, but I did achieve almost 60,000 words in 30 days and hope to wrap the first draft at between 85,000 and 90,000 words before the end of the year.

I will post more soon on my progress, but if I want that last 25,000 words or so to happen I will have to get to work!

Thanks for hanging in there and I hope to post more soon…

I was checking out my google search results and found this post from my old blogger account! Not too horror related, but I think you all might find it interesting. If you are one of the five people that visited my old blog and read it earlier this year I apologize:)
The world of publishing has changed drastically in the last century. The printed word is becoming more of a thing of the past as e-books and audio recordings become more of an everyday alternative. As a result the marketing procedures and promotional mediums have changed just as dramatically. The science fiction genre is no exception as the technologies prophesized in the infancy of science fiction become a reality. Writers must take the current publishing environment into consideration when constructing a marketing plan for their works.
            Throughout the 1940’s science fiction legend, Issac Asimov published his short stories in pulp serials like Astounding Science Fiction. Some of his most popular works were the stories that would later be collected to become the novel I, Robot.  The stories were compiled and published in the early 1950’s and were advertised in the same science fiction magazines in which the short stories originally appeared ( According to the author, the science fiction community was tight knit and the returns expected by these authors were less than lucrative until the 1970’s. This can be attributed to the limited print run of the magazines and their eventual demise due to advances in technology, specifically the television in the 1960’s ( Despite the rough start science fiction has grown to be one of the most popular genres in modern literature; people like Issac Asimov and Robert A. Heinline have become renowned for their innovation and unique visions of the future.
            In 2006 Daniel Suarez, a systems analyst in the Los Angeles area had realized much of the technological visions of early science fiction and was inspired to present the current reach of existing technologies in his novel, Daemon.  Initially the novel was marketed under the pen name Leinad Zeraus due to the fact that the author was concerned about how his existing clients would react to the content of Daemon. Suarez was unable to find a publisher for his work so he turned to self-publishing and his vast knowledge of the internet ( His marketing approach was unique to say the least, Suarez promoted the book to technology websites and into the blogosphere. As a result his debut novel received endorsements from Craig’s List founder Craig Newmark, Google’s Rick Klau and the white house cyber security chief Billy O’Brien. After receiving rave reviews on the limitedly distributed novel Suarez was given a two book contract with a major publishing house and has had the film rights optioned by Paramount studios (Memmott).
            The change in the industry as a whole can be seen in the processes that authors must take to make themselves and their works marketable. Many of the most common approaches to modern marketing were not available to the pioneers of the industry and most of the original advertising and promotion mediums were made obsolete by the advent of the internet. Technology seems to have complicated the publishing process, but these complications are a small price to pay for the increased content available to consumers. However, regardless of time period quality works always seem to rise to the top, becoming part of our beloved lexicon.
Works Cited
Memmott, Carol. “Tech Thriller ‘Daemon’ Rises from the Underground –” USA Today. N.p., n.d. Web. 13 Jan. 2013. <;.
“BookBanter Interview with Daniel Suarez.” BookBanter. N.p., n.d. Web. 13 Jan. 2013. <;.
“I, Robot by Isaac Asimov.” Random House, Inc. Academic Resources | I, Robot by Isaac Asimov. N.p., n.d. Web. 13 Jan. 2013. <;.
“Isaac Asimov Interview with Don Swaim.” Wired for Books. N.p., n.d. Web. 13 Jan. 2013. <;.

Hello everyone,

I was terrified to realize that it had been nearly two months since I last posted to Horrors of the Horror Business (HOTHB). I wish I could say that I was far away, without computer access, or that Stephen King and Neil Gaiman invited me to a secret writing camp deep in the heart of Transylvania. Of course, none of these things were the cause of my absence; in fact I was barely aware of my being absent. With a re-write of my most recent screenplay, the busy season at my day-job, as well of the constant blessing and obligation of family and friends I was living my life in a blur.

Many great artists have their own take on writer’s block, some think it can be debilitating, others think that it is no more than a myth. I have to say that I fall into the later category; but somehow I allowed my HOTHB content to be blocked! I have been putting words on the page but my poor wordpress account has been left alone in the cold.

Included are a couple of links for overcoming writer’s block in all of its devious forms.

And of course some advice from Neil Gaiman!

Until next time Horror Fans!


Sorry for all of you horror fans out there, I know that this is a little off topic, but I thought I would post something I put together re: the creation of a writer’s platform. I have been working to assemble my own and thought that it might be helpful to someone else out there…

I will later file this under the misc. tab of course!

— Jim

Many aspects must be considered in the construction of a writer’s platform. Perhaps the most important is to identify the ideal target audience and try to market and promote content to this demographic. It is not uncommon for a blog or website to have more than one target demographic; in this case it would be important to make sure that the content is delivered in such a way as to remain attractive for all target groups. In the age of the internet more and more people are turning to the web for their consumption of media, whether this be in the form of blogs, news articles, youtube videos, or facebook message feeds. According to the United States has an internet population of over 245 million people (about 78% of the total population), of these users the average internet usage is over 30 hours a week. It is because of numbers like these that the internet has become an essential part of the promotion process for anyone looking to self-promote their work; this is especially true for the construction of a writer’s platform.

New media has changed the face of modern publishing. The days of tireless submittals to established brick and mortar publishing houses are coming to an abrupt end. The rise of the e-publishing phenomenon gives authors the option to self-publish their works. In his extensive survey of the publishing industry as it was from the mid 1900’s to the early 2000’s, Jason Epstein made a brilliant prediction:

Even in today’s rudimentary digital marketplace some authors have linked their Web sites to sites of related interest, hoping to create their own expanding communities of loyal readers with each new book they write. Minor technological modifications will soon enable writers to sell their books from these Web network, bypassing publishers who may have rejected their work, while established writers may choose to forgo the security of a publisher’s royalty guarantee in exchange for keeping the entire revenue from the sales of their books. (Epstein 180-181)

This excerpt certainly reiterates the importance of online resources in today’s world of publishing. It also shows an amazing level of foresight on the part of Jason Epstein, who would have thought that an old school publishing whiz could have hit the nail right on the head years before the industry had reached the levels that it has? Taking ideas like this into consideration is of great importance when trying to construct a writer’s platform; if the industry has changed so drastically since 2001, what can we expect in 2020? Likely writers will be publishing exclusively online and bound books may have gone the way of vinyl records. Collector’s will still seek them out, but the practical medium will likely be online downloads.

In the construction of my personal writer’s platform I tried to take all of these things into consideration. It would have been really frustrating to have constructed a brilliant and effective platform on myspace five years ago just to watch the world of social media (facebook specifically) devour all of your hard work. Facebook has been going strong for several years and will likely remain a relevant source of social media for many years to come. According to, an analytical website, over 163 million people have facebook accounts, which is nearly 53% of the entire population of the United States. Taking the statistics into consideration it makes a lot of sense to choose facebook as one of the main footholds of a good writer’s platform because of the sheer amount of traffic that the site generates. Also in my opinion these numbers are likely to rise in the near future due to the fact that technology is becoming cheaper and smart phones with social networking accessibility are being viewed as more common necessities than items of luxury. Facebook is great for reaching people in your immediate and extended social networks, but may be lacking in meeting/connecting with people that you have no connection with.

The second part of my writer’s platform is another of the more popular networking sites, twitter. Twitter is a much more compact and concise form of communication as it allows only “tweets” of 100 characters or less. In 2012 the site reported over 500 million accounts, with almost 143 million in the United States alone (Lunden). In addition many  high profile people are much more accessible on twitter than they are on other social media sites which allows twitter users to network with people who might be able to help them get exposure. The layout of the site allows countless availability of brief exchanges with people in all areas and from all walks of life. The drawback of twitter as mentioned before is the limited character count, but I find that it is ideal for pushing traffic to a blog or facebook page. With that being mentioned it is time to move on to what is arguably the most important aspect of the writer’s platform.

A well-constructed blog is the likely hub of any successful writer’s platform. Many blog websites offer free blog services for people wanting to join the hundreds of millions active bloggers from around the world. Among the most popular are blogger, wordpress, and tumblr. I personally chose to use a wordpress blog for my writer’s platform; I felt that it allowed for more customization and looked more professional overall. The blog is an ideal hub of a writer’s platform because it allows much more freedom in posting sample works, media links, and anything else that might help to promote your site content and appeal to your target demographic. The blog is great on its own, but there are many things that writers must do in order to ensure that they are getting all that they can out of their blog.

One of the most important elements of a writer’s platform is the idea of search engine optimization. Most people have tried googleing their own name at one time or another, in most cases it’s amazing to see how many people are lurking out there with the same name as you! The likely hood of people finding your blog in the oceans of the blogosphere can be even more unlikely. When employing the general ideas of search engine optimization one can increase the relevancy of their own blog or website by employing common terms and phrases in the title of the blog or even in the body of the blog content. Another useful technique to get the most out of search engine optimization is to use tags of popular query searches that are relevant to your blog entry. The truth is that sometimes a simple understanding of search engine optimization may not be enough.

I have found that one of the most important things to do to generate new site traffic is to blog on other people’s websites. Many people that a writer chooses to follow may follow him in return. This idea is true in all forms of social media and works well in facebook, twitter and the blogosphere. I found that after blogging actively on some high profile websites with my wordpress blog signature my blog views go through the roof! I have much to learn about the best ways to generate blog traffic, but from some early trial and error this method has garnered the best results.

In conclusion it is apparent that new media is essential for anyone wanting to generate a web presence and become noticed in the new publishing environment. It can also be seen that traditional publishing houses continue to have less and less of a say in what gets published, while the internet and new media specifically makes the option of self-publishing more attractive and more accessible. A writer who understands the ideas behind social media and search engine optimization is far more likely to succeed in this new digital age where the amount of people who turn to the internet for the consumption of written media is sure to increase exponentially.

Works Cited

Epstein, Jason. Book Business: Publishing Past, Present, and Future. New York: W.W. Norton, 2001. Print.

Lunden, Ingrid. “Twitter Passes 500M Users In June 2012.” TechCrunch RSS. N.p., 30 July 2012. Web. 3 Mar. 2013. <;.

“Demographics.” – New Media Trend Watch USA. N.p., n.d. Web. 02 Mar. 2013. <;.

“United States Facebook Statistics.” N.p., n.d. Web. 03 Mar. 2013. <;.

This video is of an interview with fantasy writer, Neil Gaiman. Neil looks at some of the tough questions that beginning writers often find themselves asking. How does one become a writer? According to Neil, they must simply write! Getting words on the page is the absolute most important aspect of writing, someone could have the best outline ever or have an award winning story jotted on note cards and scattered around the office. Words on the page is king! Mr. Gaiman also recommends reading outside of your genre and keeping your eyes open to inspiration in all forms.
The quote that summarizes the interview in my opinion is paramount to creation:
“if you only write when you are inspired you may become a great poet, but you will never write a novel.”
–Neil Gaiman

Enjoy everyone,

Hey everyone,

Below is a brief overview of Steven Pressfield’s facebook page and a little about his blog, Steven Pressfield Online. Check out his site if you haven’t already; his advice on how to make the leap from someone who writes as a hobby to someone who writes professionally is truly unparallelled!

Enjoy– JIm

Steven Pressfield’s facebook page(  is a great link to see not only what  is going on with the writer, but also offers some profound insight into what you as an individual can do to “turn pro” at whatever it is that you are working towards. I think that the wisdom offered on the facebook page as well as his blog, are not only perfect for writers, painters, or artists of any kind, but for anyone that wants to improve themselves. Pressfield’s facebook page also offers links to current and past blog postings in addition to links to other sites that are of interest to the author. One key element that is missing from the facebook page is author correspondence, essentially the page acts as more of a portal to the author’s blog and less of a way to get in touch with the author.  As far as posts are concerned the page is updated regularly and effectively maintained. I think that it serves the purpose of generating a facebook presence for Pressfield’s writer’s platform, providing links to his works, and directing visitors to his blog.